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Gustavsberg Boro coffee cup and saucer

Gustavsberg Boro coffee cup and saucer

Regular price ¥13,000
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This is a rare series of coffee cups called Boro from the famous Swedish kiln Gustavsberg. Boro is a limited edition model distributed as a novelty by the Swedish housing manufacturer Borohus in the 1970s. This item was not distributed to the general public, but was distributed to Borohus customers as a not-for-sale item.

Boro's tableware series includes coffee cups, tea cups, bowls, Plates of multiple sizes were produced. The form of the cup and saucer follows the form of Gustav Sberg from the same period, and only the design on the surface is new. This cup has the same form as the Emma series, which was also produced in the 70's.

Since 1970, the Gustavsberg logo has been an anchor without a rope. The exact year of manufacture of the bolo is unknown, but judging from the back stamp, it is thought to have been made after 1970 because it has a "ropeless logo." (For more information about the logo, please see this blog article → "History of the Gustavsberg logo" )

It was designed by Stig Lindberg, the company's legendary designer. Lindberg is a designer with a wide range of expression, from realistic designs to simple modern patterns such as the Bertha series, to detailed and surreal designs such as the Eros series. common resources A feature of Ndberg's work is that transfer paper with the same design pattern is scaled and pasted according to size.

On the other hand, a major feature of this Boro series is that each tableware has a different design on the transfer paper. Each tableware has a different scenery depicted on it, such as the plate depicting a family living in the house, the bowl depicting a scenic home design with no figures, and the teacup depicting a friendly couple. Although the Boro series is not for sale, you can tell that a lot of time and effort went into its production.

This coffee cup features a heart-shaped wreath of colored plants and perhaps lilies. Regarding the size, many Scandinavian vintage tableware items are smaller than those used as coffee cups in Japan. This cup has a capacity of about 100ml and is perfect for drinking strong Scandinavian coffee.

■Detailed specifications

Manufacturer: Gustavsberg Designer: Stig Lindberg
Series name: Boro Year: 1970s Country of origin: Sweden Condition: ★★★★☆ (4: Good condition)
When you look at the saucer surface under light, you can see slight traces of cutlery, It is in beautiful condition, with no cracks, chips, or penetrations, preserving the appearance at the time of manufacture. This product is available in multiple quantities. All items in stock are in the same condition as the photo. If you would like to check individual conditions, please contact us via chat or email.


Cup width 8.5cm (including handle) height 6.5cm saucer diameter 13.8cm



Gustavsberg is a long-established Swedish pottery manufacturer founded in 1825. For more information on the history of the company , please see this article♪ The company produced bathtubs and other housing equipment, but from the late 19th century onward, they focused on producing artistic ceramics, and their name became widely known. I did. Known for its simple and beautiful designs with motifs of nature and folklore, it is a manufacturer that led Scandinavian design in the 20th century.

It produced many outstanding artists such as Lisa Larsson and Stig Lindberg, and was a central figure in the ``Mid-Century'' art movement of the mid-20th century in Northern Europe. Even today, it is highly praised for its high artistry, technical ability, and unique design that evokes the Nordic climate.

Check out our Gustavsberg collection here!

Stig Lindberg

Stig Lindberg

Stig Lindberg (1916-1982)

Born in Umeå, the central city of northern Sweden. Originally from Stockholm's art school Konstfack ( Learn painting at Konstfack. He joined Gustavsberg in 1937 and gradually rose to prominence under the tutelage of his mentor, Wilhelm Koge. Twelve years later, in 1949, he succeeded Koge as the company's art director in charge of design.

Since then, Lindberg has released numerous works as a standard bearer of Swedish modernism in the mid-20th century. During Lindberg's time, the Gustavsberg workshop was at its peak, and its works from that time are recognized as works from the golden period known as ``mid-century,'' and are highly valued. Lindberg's studio is called G-Studion, where young designers are demonstrating their skills and producing famous artists such as Lisa Larson.

Click here for a list of Stig Lindberg's works.

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About the size of the product

Product photos are close-ups so that you can see the condition well. Therefore, the actual product may appear smaller. The wooden spoon is for size comparison, not an accessory, and is 13 cm long.

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The shipping fee is a flat rate of 900 yen ( free shipping for purchases over 10,000 yen ).
*Shipping fee for Hokkaido and Okinawa is 1,400 yen (free shipping for purchases over 13,000 yen).

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