This is a rare series plate called Boro from the famous Swedish kiln Gustavsberg. Boro is a limited edition model distributed as a novelty by Borohus, a Swedish housing manufacturer in the 1970s. It was distributed to Borohus' customers as a not-for-sale item, not for general circulation.
Boro's tableware series includes coffee cups, tea cups, bowls, Multiple sizes of plates were produced. The form of the plate is based on the LL model used in Gustavsberg at the same time. This is the name of the plain earthenware prototype, with the same shape as the famous vintage Versa series plates.
Since 1970, the Gustavsberg logo has been an anchor without a rope. I don't know the exact date of manufacture of the boro, but judging from the back stamp, it is believed to have been made in the 1970s due to the no-rope logo. (For more information on the logo, see this blog post → History of the Gustavsberg logo. )
Designed by the company's legendary designer, Stig Lindberg. Lindberg is a designer with an extremely wide range of expressions, from realistic designs to simple modern patterns like the Bertha series, and elaborate and surreal designs like the Eros series. common The characteristic of Ndberg's work is that the transfer paper with the same design pattern is enlarged or reduced according to the size and pasted.
On the other hand, the major feature of this Boro series is that a different transfer paper design is created for each piece of tableware. Each piece of tableware has a different scene, such as a plate that depicts a family living in a house, a bowl that depicts a scenic house without a portrait, and a teacup that depicts a happy couple. Although the Boro series is not for sale, you can see that a lot of effort was put into its creation.
This plate depicts a couple and daughter who live under one roof, a pet dog and a parakeet in a birdcage. It was described as an ideal family image at that time.
■ Detailed specifications
Manufacturer: Gustavsberg / Gustavsberg Designer: Stig Lindberg / Stig Lindberg
Series name: Boro Age: 1970s Country of origin: Sweden Condition: ★★★★☆ (4: Good condition)
Light cutlery marks can be seen on the plate surface, but it is in beautiful condition with no cracks, chips, or intrusions. You can see the strut marks from the manufacturing on the back. This product has multiple items in stock. If you would like to check individual conditions, please contact us via chat or email.
■ size
Diameter 21.3cm Height 2.3cm
Gustavsberg
Gustavsberg is a long-established Swedish pottery manufacturer founded in 1825. For more information on the history of the company , please see this article♪ The company produced bathtubs and other housing equipment, but from the late 19th century onward, they focused on producing artistic ceramics, and their name became widely known. I did. Known for its simple and beautiful designs with motifs of nature and folklore, it is a manufacturer that led Scandinavian design in the 20th century.
It produced many outstanding artists such as Lisa Larsson and Stig Lindberg, and was a central figure in the ``Mid-Century'' art movement of the mid-20th century in Northern Europe. Even today, it is highly praised for its high artistry, technical ability, and unique design that evokes the Nordic climate.
Stig Lindberg
Stig Lindberg (1916-1982)
Born in Umeå, the central city of northern Sweden. Originally from Stockholm's art school Konstfack ( Learn painting at Konstfack. He joined Gustavsberg in 1937 and gradually rose to prominence under the tutelage of his mentor, Wilhelm Koge. Twelve years later, in 1949, he succeeded Koge as the company's art director in charge of design.
Since then, Lindberg has released numerous works as a standard bearer of Swedish modernism in the mid-20th century. During Lindberg's time, the Gustavsberg workshop was at its peak, and its works from that time are recognized as works from the golden period known as ``mid-century,'' and are highly valued. Lindberg's studio is called G-Studion, where young designers are demonstrating their skills and producing famous artists such as Lisa Larson.