This plate is from the rare Boro series by the famous Swedish pottery manufacturer Gustavsberg. Boro is a limited edition model distributed as a novelty item by the Swedish housing manufacturer Borohus in the 1970s. It was not distributed to the general public, but was given to Borohus customers as a non-sale item.
The Boro tableware series includes coffee cups, tea cups, bowls, The plates were produced in several sizes. The shape of the plates is based on the LL model used by Gustavsberg at the same time, which is the name of the original plain ceramic model, and is the same shape as the plates from the famous vintage Bersa series.
Gustavsberg's logo has been an anchor without a rope since 1970. The exact production date of the bolo is unknown, but judging from the backstamp, the logo without a rope is thought to have been made in the 1970s. (For more details on the logo, please see this blog post → "The History of the Gustavsberg Logo" )
The designer was the legendary Stig Lindberg, who is a designer with a wide range of expression, from realistic designs to simple modern patterns like the Bersa series, and detailed and surreal designs like the Eros series. A distinctive feature of Ndberg's work is that he enlarges or reduces transfer paper with the same design pattern depending on the size and then pastes it on.
On the other hand, a major feature of the Boro series is that a different transfer paper design is created for each piece of tableware. Each piece features a different landscape, such as a family living in a house on the plate, a scenic house design without people on the bowl, and a happy couple on the teacup. Although the Boro series is not for sale, it is clear that a great deal of effort went into creating it.
This plate depicts a couple living under the same roof with their daughter, a pet dog, and a parakeet in a cage. It was depicted as the ideal family of the time.
■Detailed specifications
Manufacturer: Gustavsberg Designer: Stig Lindberg
Series: Boro / Boro Era: 1970s Country of origin: Sweden Condition: ★★★★☆ (4.5: Excellent condition)
There is some peeling of the glaze on the surface of the plate. This is an unused, deadstock item. There are traces of a support post on the back from the time of manufacture.
■Size
Diameter 21cm Height 2cm
Gustavsberg
Gustavsberg is a long-established Swedish pottery manufacturer founded in 1825. For more information on the history of the company , please see this article♪ The company produced bathtubs and other housing equipment, but from the late 19th century onward, they focused on producing artistic ceramics, and their name became widely known. I did. Known for its simple and beautiful designs with motifs of nature and folklore, it is a manufacturer that led Scandinavian design in the 20th century.
It produced many outstanding artists such as Lisa Larsson and Stig Lindberg, and was a central figure in the ``Mid-Century'' art movement of the mid-20th century in Northern Europe. Even today, it is highly praised for its high artistry, technical ability, and unique design that evokes the Nordic climate.
Stig Lindberg
Stig Lindberg (1916-1982)
Born in Umeå, the central city of northern Sweden. Originally from Stockholm's art school Konstfack ( Learn painting at Konstfack. He joined Gustavsberg in 1937 and gradually rose to prominence under the tutelage of his mentor, Wilhelm Koge. Twelve years later, in 1949, he succeeded Koge as the company's art director in charge of design.
Since then, Lindberg has released numerous works as a standard bearer of Swedish modernism in the mid-20th century. During Lindberg's time, the Gustavsberg workshop was at its peak, and its works from that time are recognized as works from the golden period known as ``mid-century,'' and are highly valued. Lindberg's studio is called G-Studion, where young designers are demonstrating their skills and producing famous artists such as Lisa Larson.
