A little history of Gustavsberg Part 2

Gustavsberg is a seaside company, as you can see from the anchor mark.

< For the history of the founding of Gustavsberg, please see the previous article >

<See this article for the history of the Gustavsberg logo>

The factory is still located in Gustavsberg, a suburb of Stockholm.

The place was originally called Farsta , but since the founder, Mr. Gustav, made pottery from the local soil, it came to be called Gustavsberg, which means "mountain (from which soil can be obtained)". rice field.

In Japan, good soil and pottery such as Seto ware and Shigaraki ware are concentrated in inland areas, but in Northern Europe there are many examples of pottery factories on the lakeside or seaside.

By the way, in Denmark there is a pottery maker called "Porsgrund" with a mark very similar to Gustavsberg.

At first glance, the emblem is almost unchanged.

Poshgrun also had factories by the sea, as indicated by the anchor mark.

Having a port nearby was a great advantage in terms of transporting materials by water and shipping products to various countries.

(19th century Gustavsberg factory)

By the way, Germany's Meissen, which is famous for its white porcelain (bone china), is also located along the Elbe River. Of course, London, which produced bone china, is also a waterside town.

In other words, in Europe, pottery and port towns are basically a set.

Considering this, Gustavsberg's anchor mark is rather a natural expression with little twist.

See you soon.

Owner Nakamura

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