All our products are imported directly from Northern Europe.

None of the products are sourced in Japan.

All of the products are made in Scandinavia, and even the tableware that has been handled by humans has been used in Scandinavian homes.

Even though it is called "Nordic", geographically there are five countries.

Scandinavia is made up of three countries - Sweden, Denmark, Norway and, across the Baltic Sea, Finland.

There isn't really an image that fits within the framework of the word Nordic, but geographically, these five countries, including Iceland, are called "Nordic."

Most of our products are imported directly from Sweden.

Swedish Loppis

Events commonly known as "flea markets" or "flea markets" are called "Loppis" in Swedish. Loppis are held frequently all over Sweden, especially around June, which is high season in Northern Europe.

(Photo: Loppis, a place visited by many locals)

Swedish loppis are also very popular with Swedes.

It is often said that Japan has a "mottainai (waste not) spirit," but I feel that the Nordic countries have a much more advanced culture of finding value in old things and reusing them.

Nordic vintage tableware and Nordic interior items that are commonly seen in Japan are also distributed in Scandinavia mainly through Loppis.

(Photo: Gustavsberg's classic vintage items)

Tableware from Lisa Larson, Gustavsberg, and ARABIA, which we carry in our store, is lined up in a small space at Loppis.

When you go to large events like vintage fairs in Japan, you often see Japanese exhibitors putting a lot of thought into their displays, using vintage shelves to display their items, decorating with garlands, and even putting effort into the tablecloths they use - they really create an amazing atmosphere, but in Scandinavia they generally don't put much effort into such things.

Various products are laid out on a table covered with a plain tablecloth.

This roughness also gives a certain "Nordic feel."

I think it reflects the Scandinavian style without any weird pretense.

(Photo: The display is simple, just lined up the tableware.)

Scandinavian cellars

There are retailers in Scandinavia that specialize in vintage items.

It's similar to what we call secondhand goods dealers in Japan.

However, while Japanese antique dealers often deal in a wide range of items related to traditional Japanese culture, such as tea ceremony utensils, ceramics, old books, kimonos, and ukiyo-e, in Sweden retail sales are thriving in a limited range of categories, such as ceramics and glass products.

There are many stores in Japan that handle Nordic vintage items like ours, and to put it bluntly, we are all pretty similar. However, I think the reason behind this is that many Swedish vintage shops specialize in ceramics and glassware.

(Photo: A Swedish vintage shop specializing in pottery and glass)

(Photo: Works of the same vintage are lined up in a small space.)

In most cases, there are stores that only sell pottery, and stores that only sell glass.

A store that sells both pottery and glassware gives the impression of having a wide variety of items.

(Photo: There are so many identical plates piled up that the floor looks like it might collapse.)

Nordic style = roughness?

By the way, in these stores, cups that are in stock for multiple customers, like the one in the photo, are all the same price.

(Photo: A display shelf filled with standard items)

However, since it is a vintage item, it has been handled by someone at some point.

Therefore, If you look closely, you will see that each one is slightly different in condition.

Some pieces may have cutlery marks, crazing, or scratches from being stacked.

However, even though there are differences in condition that would cause prices to vary in Japan, in Scandinavia they are all basically the same price.

"Scratches? Cutlery marks? As long as the crockery isn't broken, it's not a big deal."

"Intrusion? I can't see it so it doesn't bother me."

That is what is "Nordic-like."

In Japan, we tend to pay attention to small details, but expressions like "good condition" and "mint condition" that people in Scandinavia use are not very reliable from a Japanese perspective.

This isn't done with any ill intent, it's just that our culture really doesn't care about the little things.

(Photo: Finding dishes in good condition among a pile of identical dishes)

(Photo: A bold display style unique to Northern Europe, where there are no earthquakes)

From among these, we try to find items in the best possible condition and deliver them to you.

We also accept requests for products you would like to purchase, but items that are rare in Japan are generally also rare in Scandinavia.

Although there are no proper statistics, Japan is probably the largest importer of Nordic vintage goods in the world.

I think that inevitably the Nordic market in Japan accurately reflects the local inventory situation in Scandinavia.

Therefore, it may take years to find a property, but we hope you will be patient and keep to the Nordic style.

Thank you for reading to the end.